Buyer Tips May 28, 2026 · 5 min read

5 Things to Check Before Signing a Pre-Construction Agreement in Ontario

The Agreement of Purchase and Sale is a complex legal document. Before you sign — and certainly before your 10-day cooling-off period expires — here are 5 things every buyer must review.

Register for VIP Access →

Signing a pre-construction Agreement of Purchase and Sale (APS) is one of the largest financial commitments most people ever make. Unlike a resale offer — which is typically 4–6 pages — a pre-construction APS from a major Ontario builder can run 50–100 pages. It contains critical clauses about your deposits, your rights, the builder’s rights, closing cost adjustments, and what happens if things go wrong.

You have a 10-day cooling-off period after signing to rescind without penalty. Use every one of those days. Here are the five things every buyer must check — ideally with a real estate lawyer — before that window closes.

1. Development Charge Clauses

Development charges (DCs) are municipal fees that builders pass on to buyers. The critical issue: most APS agreements state that DCs will be charged at the rate in effect at the time of occupancy — not at the rate when you signed. Development charges in Ontario have increased by 30–80% in many municipalities over the past 5 years.

What to look for: does your APS include a development charge cap? A capped DC clause fixes the maximum amount you will pay, regardless of future increases. This is often offered as a VIP/platinum incentive (“capped at $X,000”). If your APS does not cap development charges, you could face an additional $20,000–$100,000+ at closing depending on the municipality and the time elapsed.

Ask your lawyer to identify every variable charge in the schedule of adjustments and your broker to explain which charges were capped as part of your incentive package.

2. Deposit Protection and Trust Provisions

Your deposit must be held in trust by the builder’s lawyer or a chartered bank. Confirm this explicitly in the APS — look for the trust clause and the name of the institution holding your funds. Ontario law requires deposit trust protection, but verifying it in your specific agreement gives you certainty.

Also confirm: does your deposit earn interest while in trust? Most Ontario pre-construction agreements specify that deposits are held in trust without interest to the buyer. In some cases — typically high-end or bespoke projects — interest provisions are negotiated. This is a minor point for standard buyers but worth noting for large deposits.

Finally, confirm that the deposit amounts and payment dates in the APS match exactly what you discussed with your broker at the VIP event. Discrepancies between verbal representations and the written APS are the buyer’s problem, not the builder’s.

3. Permitted Delay Provisions

Builders have the legal right to delay your occupancy date — up to specified limits in Ontario. Standard APS agreements typically allow delays of 120–365 days beyond the original occupancy date without the buyer having termination rights. Beyond the maximum permitted delay, the buyer has the right to rescind and receive their deposit back.

What to look for: exactly how many days of delay are permitted? What constitutes a valid reason for an extension (force majeure, government approvals, weather, labour disputes)? When does your right to rescind arise? Your lawyer should mark these provisions clearly and explain them in plain language before your cooling-off period expires.

Important: delays are common in pre-construction. Most buyers who expect occupancy in “Spring 2028” end up with “Fall 2028.” Planning your life around the original date without accounting for extensions creates real disruption.

4. The Permitted Variance Clause

Pre-construction agreements typically include a permitted variance clause that allows the builder to deliver a unit that differs from the floor plan by up to a specified percentage — often 3–5% — without triggering the buyer’s right to rescind. On an 800 sq ft condo, a 5% variance means up to 40 sq ft could be missing from the delivered unit without penalty.

Check what percentage variance is permitted, and whether the purchase price adjusts proportionally if the unit is delivered smaller. Some agreements require price adjustment for variances above a threshold; others don’t. Your lawyer should flag whether the variance provision is standard for Ontario or particularly aggressive.

5. Finish Specifications and Substitution Rights

Your APS will reference a finishes schedule or specifications sheet that defines what you’re getting — flooring type, countertop material, appliance brands, bathroom fixtures. Review this schedule carefully. Then find the substitution clause, which almost certainly gives the builder the right to substitute “materials of equal or greater value” without your consent.

The practical implication: if your APS promises quartz countertops from Brand A, the builder can substitute a different quartz from Brand B and call it equivalent. This is generally fine — builders substitute for supply chain reasons, not to downgrade buyers. But be wary of vague specifications like “laminate or equivalent” where the quality range is enormous.

If there is a specific finish or feature that is genuinely important to you — a particular appliance, a specific tile pattern, a structural feature like a den or powder room — get it confirmed in writing before signing, not verbally at the sales event.

The Bottom Line

The 10-day cooling-off period exists for a reason. Hire a real estate lawyer who works specifically with pre-construction agreements — not a general practitioner — and use the full window. The cost of a thorough legal review ($500–$1,500) is a rounding error compared to the commitment you’re making.

Register — We’ll Contact You Within 1 Hour

Tell us your city and budget. Our team contacts you personally with the best pre-construction projects available right now — before they go public.

Or call us directly:

905-274-3000

Register for VIP Access

Free · No obligation · Reply within 1 hour

✓ Free · ✓ No obligation · ✓ 905-274-3000

Registered!

Our team will contact you within 1 hour with matching projects.

Assignment Sales August 10, 2026 · 7 min read

Assignment Sales in Ontario: How They Work, and Why 2026 Is a Buyer’s Window

A wave of 2021–2022 purchasers are hitting closing dates they didn’t plan for. That’s creating one of the strongest assignment markets we’ve seen in years — here’s how the process actually works.

Register for VIP Access →

An assignment sale happens when the original purchaser of a pre-construction unit sells their Agreement of Purchase and Sale to a new buyer before the building closes — before they ever take possession. The new buyer steps into the original contract: same purchase price, same deposit structure, same closing date. It’s one of the least understood corners of the Ontario pre-construction market, and right now it’s also one of the most active.

Why Sellers Assign Instead of Just Closing

Most assignors are not investors who changed their mind about real estate — they’re people whose life circumstances changed since they signed, sometimes years earlier. The most common reasons we see: a job relocation, a change in family situation, or a financing gap between what they qualified for when they signed in 2021 or 2022 and what they qualify for today under current stress-test rules and rates. Rather than risk not closing, a motivated assignor sells the contract instead.

This is exactly why 2026 has produced an unusually active assignment market: a large wave of 2021–2022 VIP purchases are reaching their closing dates now, and a meaningful share of those buyers are choosing to assign rather than close.

What Buyers Actually Gain

For a buyer, an assignment can offer real advantages over both a fresh pre-construction purchase and a resale purchase:

  • Locked-in pricing from an earlier market cycle, sometimes meaningfully below what the same unit would cost at today’s builder pricing
  • A motivated seller with a real deadline, which creates genuine negotiating room that a builder rarely offers
  • The ability to see the actual finished unit, or a very close model, instead of buying entirely from renderings
  • A closing date that’s often close, which can suit buyers who don’t want to wait years for occupancy

The Process: Builder Consent Is the First Gate

Every assignment requires the builder’s written consent — this is written into the original Agreement of Purchase and Sale, and builders control the process closely. Typical steps: the assignor submits an assignment request to the builder (often with a fee), the builder reviews and approves the new buyer, a separate Assignment Agreement is drafted between assignor and assignee, and both the original APS and the assignment agreement close simultaneously at final closing. Some builders restrict assignments until a certain construction milestone, or only permit them through an approved list of realtors — which is exactly why working with a team that has active builder relationships matters for a smooth assignment.

What an Assignment Actually Costs

Buyers evaluating an assignment need to underwrite more than just the “assignment price” quoted by the seller:

  • — The original purchase price plus any profit premium the assignor is asking for on top
  • Assignment fee charged by the builder, which varies by project and is usually paid by the assignor but sometimes negotiated between parties
  • HST treatment, which can differ from a standard resale — this needs to be confirmed with a real estate lawyer and accountant on a deal-by-deal basis
  • Land transfer tax, which is calculated at final closing based on the total consideration, not just the assignment price paid to the seller

Risks Worth Understanding Before You Buy

Assignments are not risk-free. Buyers should confirm the building’s construction timeline and any reported delays, review the builder’s Tarion warranty standing, and get independent legal review of both the original APS and the assignment agreement before signing anything. A deal that looks like a great price on paper isn’t a good deal if the closing timeline or building status doesn’t match what was represented.

Why This Matters for Sellers Too

If you purchased pre-construction in 2021 or 2022 and your circumstances have changed since, assigning can let you capture the appreciation that’s built into your contract without ever closing on the unit yourself — often faster and with less complexity than most people expect. Our team maintains an active list of qualified assignment buyers actively looking across the projects we work with.

Register — We’ll Contact You Within 1 Hour

Tell us what you’re looking for. Our team contacts you personally with active assignment opportunities matched to your budget and city.

Or call us directly:

905-274-3000

Register for VIP Access

Free · No obligation · Reply within 1 hour

✓ Free · ✓ No obligation · ✓ 905-274-3000

Registered!

Our team will contact you within 1 hour with matching projects.

Market Guide May 12, 2026 · 6 min read

Best Pre-Construction Under $600K in Ontario — 2026 Edition

You can still buy a brand-new pre-construction home in Ontario for under $600,000 in 2026 — if you know where to look. Here are the strongest cities and what to expect.

Register for VIP Access →

The question we hear most from first-time buyers and value-conscious investors in 2026 is the same one we’ve heard for the past decade: “Is there anything left under $600,000?” The answer in Ontario is yes — but the geography has shifted, and the window at this price point is genuinely narrowing. Here is a city-by-city breakdown of where pre-construction under $600K still makes sense, and what you actually get for that budget.

Hamilton — The Strongest Value Play in Ontario

Downtown Hamilton remains Ontario’s most compelling sub-$600K pre-construction market for one reason: it offers the most property per dollar of any municipality with genuine GO train access to Toronto. Condos are available from $429,000 in the core (James Street North arts district and the surrounding King-James corridor). Stacked townhomes and traditional townhomes start from $649,000.

What makes Hamilton compelling beyond price: a genuine urban revitalization story. The James Street North arts district has transformed from semi-industrial to a destination neighbourhood over the past decade. Restaurants, breweries, galleries, and independent shops have created authentic street life that the purpose-built condo districts of Scarborough or Brampton can’t replicate. Investors benefit from cap rates of 5.5–7% — among the highest of any Ontario GO-served market.

The catch: the Hamilton GO train runs to Union Station, but the journey is 45–55 minutes — suitable for 2–3 days per week commuters, less ideal for daily full-time commuters. For remote-heavy or hybrid workers, it’s a non-issue. For daily Bay Street commuters, price it accordingly.

Best for: Investors wanting yield, first-time buyers who work hybrid or remotely, lifestyle buyers drawn to a walkable arts neighbourhood.

Oshawa and Whitby — GO East Underpriced

The east end of the Lakeshore East GO line — Oshawa and Whitby specifically — offers some of the best value-per-dollar in the GTA for sub-$600K buyers. Condos in Oshawa’s downtown start from $449,000, with townhomes from $699,000. Whitby, which has slightly more established suburban infrastructure, runs $480,000–$570,000 for condos.

Oshawa carries lingering stigma from its automotive heritage — but the reality of Oshawa in 2026 is quite different. Ontario Tech University (UOIT) has approximately 12,000 students, creating sustained rental demand in the core. The downtown food and entertainment scene has improved substantially. And the GO train to Union runs 55–70 minutes — comparable to Hamilton in travel time, but with a more established suburb around it.

For investors, UOIT student demand combined with low entry price creates strong rental economics. For first-time buyers, $449,000 is a genuine entry point into new construction in the GTA commuter belt — something that simply doesn’t exist west of Mississauga.

Best for: Investors targeting student rental demand, first-time buyers priced out of the western GTA, east-end families who prefer Lakeshore East access.

Kitchener-Waterloo — Tech Hub Pricing Still Accessible

Kitchener is Ontario’s most interesting sub-$600K pre-construction story for buyers with a technology-focused lens. The Waterloo Region tech corridor — Communitech, Google Canada’s Canadian headquarters, and a cluster of AI and enterprise software companies — has created a permanent professional rental market that didn’t exist 15 years ago. Condos in downtown Kitchener start from $449,000, with ION LRT access and GO Kitchener Line service to Union (80 minutes).

The ION LRT connecting Kitchener, Waterloo, and Cambridge is now fully operational and has triggered precisely the transit-corridor pricing premium that planners expected. Condos within a 5-minute walk of ION stations are already commanding 10–15% premiums over equivalent product further away. Buyers who purchase near ION stations now are positioning early in a corridor where premiums will widen as the tech ecosystem matures.

The 80-minute GO journey to Union makes Kitchener a genuine remote-work destination rather than a daily commuter city. For buyers who are in Toronto 1–2 days per week, it works. For 5-day-a-week commuters, the journey is long.

Best for: Buyers employed in tech (or who want to be near that ecosystem), investors targeting Waterloo University student and professional demand, remote workers seeking affordability.

Barrie — Lifestyle Value on Georgian Bay

Downtown Barrie condos start from $469,000, and the lifestyle pitch is unique: Kempenfelt Bay views, four-season outdoor recreation (skiing, sailing, hiking, snowmobiling), and a growing food and arts scene centred on Dunlop Street. GO Barrie Line express trains reach Union in 90 minutes.

Barrie has historically been treated as a “last resort” for priced-out buyers, but that characterization misses the reality: many Barrie buyers are making a deliberate lifestyle choice, not a desperate one. The city’s population has grown consistently as remote-capable professionals choose 2,000 sq ft with a water view over 700 sq ft in Scarborough. Georgian College’s 7,000+ students provide investor-friendly rental baseline demand.

The wildcard for Barrie buyers is the GO expansion — additional service frequency and potential electrification of the Barrie Line would collapse journey times and trigger a meaningful appreciation event for existing owners. Buying ahead of infrastructure improvements has been one of Ontario pre-construction’s most reliable value strategies.

Best for: Lifestyle-focused buyers who value space and natural amenities over urban density, investors targeting Georgian College demand, remote workers who commute occasionally.

Brampton — The Underrated Suburban Value

Brampton often gets overlooked in favour of its neighbours, but in 2026 it has a compelling sub-$600K proposition. Condos start from $459,000 in the downtown corridor around the Rose Theatre and Gage Park. The Hurontario LRT — now operational through Mississauga and entering Brampton — has created genuine transit-corridor premiums along the Main Street axis.

Brampton’s demographics tell the rental story: Canada’s most diverse city by percentage, with a young, growing population and consistent in-migration. Rental vacancy rates below 2% in Brampton’s established corridors reflect structural undersupply that pre-construction is slowly addressing. For investors, the combination of low entry price and strong rental demand is straightforward. For first-time buyers, 40 minutes to Union on the Kitchener GO line makes Brampton a genuine GTA option, not a compromise.

Best for: GTA-focused buyers who want transit access without Mississauga pricing, investors targeting strong rental demand in a diverse community.

The Window is Real

Sub-$600K new construction in Ontario’s GO-served markets has existed for the past 3 years as a result of the rate-driven correction. That window is narrowing. Construction costs have not fallen — they’ve risen. Municipal development charges continue to increase. The supply of new launches at sub-$600K price points is declining quarter by quarter as builder economics tighten.

Buyers who have been waiting for prices to fall further in these markets may be waiting through the bottom. Register with our team and we’ll tell you specifically which projects in your preferred city are available at VIP pricing in the sub-$600K range right now.

Register — We’ll Contact You Within 1 Hour

Tell us your city and budget. Our team contacts you personally with the best pre-construction projects available right now — before they go public.

Or call us directly:

905-274-3000

Register for VIP Access

Free · No obligation · Reply within 1 hour

✓ Free · ✓ No obligation · ✓ 905-274-3000

Registered!

Our team will contact you within 1 hour with matching projects.

Buyer Tips June 10, 2026 · 7 min read

FHSA vs. RRSP Home Buyers’ Plan: Which Is Better for Your Pre-Construction Down Payment?

The FHSA and RRSP Home Buyers’ Plan are both powerful tools for first-time buyers — but they work differently. Here’s how to use them together for a pre-construction purchase.

Register for VIP Access →

If you’re a first-time buyer saving for a pre-construction home in Ontario, you have two powerful government programs at your disposal: the First Home Savings Account (FHSA) and the RRSP Home Buyers’ Plan (HBP). Both let you use registered savings toward your first home. But they work differently — and knowing which to use, and when, can mean the difference between a $60,000 down payment and a $110,000 one. Here is an honest breakdown.

The FHSA — Canada’s Most Powerful First-Home Savings Tool

The FHSA (First Home Savings Account) launched in April 2023 and has since become the foundation of first-time buyer savings strategy in Canada. It combines the best features of the RRSP (tax deduction on contributions) and the TFSA (tax-free growth and withdrawal):

  • Contributions are tax-deductible — reduces your taxable income, same as RRSP
  • Growth inside is tax-free — dividends, interest, capital gains not taxed
  • Withdrawals are tax-free — when used for a qualifying first home purchase
  • Annual limit: $8,000 per year (with carry-forward room if contribution room goes unused)
  • Lifetime limit: $40,000 per person

For a couple, the numbers are immediately compelling: $8,000 × 2 = $16,000 per year combined. Over 5 years, a couple who both opened FHSAs the moment they were eligible could accumulate $80,000 in tax-free savings — before any investment growth inside the account.

Critically, the FHSA contribution deduction does not need to be claimed in the year of contribution. You can “bank” deductions and claim them in a higher-income year — maximizing your tax refund at the point where it’s most valuable.

The RRSP Home Buyers’ Plan — The Original First-Home Tool

The RRSP HBP has existed since 1992. It allows first-time buyers to withdraw up to $35,000 from their RRSP (tax-free, as a loan to themselves) for a qualifying home purchase — with repayment over 15 years starting 2 years after withdrawal.

  • Per-person maximum: $35,000 (increased from $25,000 in 2024)
  • Couple maximum: $70,000 combined
  • RRSP funds must be held for 90 days before withdrawal
  • Repayment: minimum 1/15 per year, or the un-repaid amount is added to taxable income

90-Day Rule: Contributions must have been in your RRSP for at least 90 days before you withdraw under the HBP. If you’re planning to use the HBP, contribute to your RRSP at least 3 months before your planned withdrawal date — don’t wait.

The Key Difference: Repayment

This is where the programs diverge most significantly. The FHSA never requires repayment. When you withdraw from the FHSA for your first home, those funds are yours permanently — you’ve already taken the tax deduction, earned tax-free growth, and now received a tax-free withdrawal. There is no future repayment obligation.

The RRSP HBP is a loan from your future self. The funds must be repaid over 15 years, or the un-repaid amounts are added to your taxable income each year. Missing repayments means a $2,333/year RRSP repayment obligation (on a $35,000 withdrawal) — or $2,333 added to your income if you don’t repay.

For most buyers, the FHSA is the superior tool because it creates no future obligation. However, many buyers have accumulated significant RRSP balances already and would like to use those funds. Using both in combination is both permitted and common.

Using Both Together for a Pre-Construction Purchase

There is no rule preventing you from using FHSA and RRSP HBP together on the same purchase. Here is what a maximized scenario looks like for a couple with 5 years of savings history:

FHSA — Person 1 (5 years × $8,000)$40,000
FHSA — Person 2 (5 years × $8,000)$40,000
RRSP HBP — Person 1 (max)$35,000
RRSP HBP — Person 2 (max)$35,000
Total Registered Savings for Down Payment$150,000

Plus investment growth inside the accounts, plus any additional personal savings — a serious couple has a substantial down payment base available entirely through registered savings vehicles.

The FHSA and Pre-Construction Timing

For pre-construction buyers specifically, there is a nuance worth knowing: FHSA withdrawals must occur in the same calendar year as a qualifying purchase, or the year prior. Pre-construction purchases can be tricky because you sign the Agreement of Purchase and Sale years before taking possession.

The CRA’s position is that the APS signing date qualifies as the purchase date for FHSA purposes — which means you can withdraw from your FHSA after signing the APS, even if occupancy is 3 years away. Confirm this with your accountant for your specific situation, as the rules can have nuances based on occupancy vs. registration date.

Bottom line: If you are not yet saving in an FHSA, open one today — even if you’re not ready to buy. Contribution room accumulates from the account open date. Every year you delay is $8,000 per person in unused room you can never recover.

Register — We’ll Contact You Within 1 Hour

Tell us your city and budget. Our team contacts you personally with the best pre-construction projects available right now — before they go public.

Or call us directly:

905-274-3000

Register for VIP Access

Free · No obligation · Reply within 1 hour

✓ Free · ✓ No obligation · ✓ 905-274-3000

Registered!

Our team will contact you within 1 hour with matching projects.

Market Update June 18, 2026 · 6 min read

Ontario Pre-Construction Market Update: 5 Trends Shaping the Second Half of 2026

Pricing has stabilized, transit corridors are driving location choices, and the most motivated sellers are already assigning. Here is what our team is seeing on the ground.

Register for VIP Access →

The Ontario pre-construction market in the first half of 2026 has been defined by one word: recalibration. After two years of rate-driven hesitation, buyers are returning — but more selectively than before. Projects with strong fundamentals are selling quickly at platinum events. Projects with weak locations or aggressive pricing are sitting. Here are the five trends our team is tracking entering the second half of the year.

1. Pricing Has Stabilized — And Is Holding

The correction cycle that began in late 2022 has largely run its course in the GTA. Pre-construction condo pricing in core markets — Toronto, Mississauga, Vaughan — stabilized through 2025 and has been flat to slightly positive in the first half of 2026. Builders who aggressively reduced pricing during the correction (2023–2024) to maintain sales velocity have since pulled back those discounts.

What this means for buyers: the window for below-market platinum pricing on stabilized projects is narrowing. The best deals are in markets where builders are still motivated to sell early — Hamilton, Oshawa, Kitchener, and Barrie — where entry points remain under $500,000 for well-located condos.

What this means for sellers/investors who bought at 2021 peaks: most projects delivering in 2026 are closing above their original purchase prices, though the margins are thinner than the 2020–2022 vintage. Assignments on 2023 and 2024 VIP purchases are showing the strongest investor returns entering this half-year.

2. The Transit Corridor Divide is Widening

The single biggest location factor in Ontario pre-construction pricing and absorption right now is transit access — specifically proximity to GO stations and LRT lines. Projects within a 5-minute walk of a GO station or completed LRT stop are achieving 15–25% premium pricing versus comparable product 15 minutes away.

The active corridors to watch: the Hurontario LRT (fully operational in Mississauga), the Eglinton Crosstown (now running through midtown Toronto after years of delays), and the Kitchener GO corridor with expanded service. Builders are clustering new launches around these corridors, and buyer demand at VIP events in these locations has been consistently strong through 2026.

The Barrie GO corridor is particularly interesting right now: reduced fares and expanded service have made downtown Barrie condos (starting from $469,000) genuinely compelling for buyers who work remotely 2–3 days a week and commute the other days. We’ve seen faster-than-expected absorption at Barrie platinum events in Q1 and Q2 2026.

3. Interest Rates Are Creating Assignment Opportunities

Investors who purchased in 2021 and 2022 are reaching closing dates in 2026 — and some are facing a challenge: they originally expected rates of 2–3% when they modelled rental yields, and the actual financing cost is higher. Combined with stress test qualification requirements, a segment of 2021–2022 purchasers are choosing to assign rather than close.

For assignment buyers, this is the best opportunity the market has offered in years. Motivated sellers with closing deadlines will negotiate — and assignments on well-located units in established projects can be found below builder replacement cost. Our team maintains an active assignment list; register to access it.

4. Builder Incentive Packages Are More Competitive

To attract serious platinum-stage buyers in a more discerning market, builders are offering more substantive incentive packages than at any point since 2019. Capped development charges (protecting buyers from the largest variable closing cost), extended deposit structures of 5–10% total across 24 months, free parking and locker upgrades, and credit packages for décor centre upgrades are now standard at well-positioned platinum launches.

These incentives are only available at the VIP/platinum stage and are typically withdrawn before or at public launch. If you’re evaluating any project, always ask your broker for the full incentive package — they are not always disclosed in marketing materials.

5. First-Time Buyers Are Coming Back — Cautiously

The FHSA — now in its third year — has changed the financial profile of first-time buyers in Ontario. Couples who opened FHSA accounts in 2023 have accumulated $32,000–$48,000 in tax-free contributions, often alongside RRSP HBP savings. This cohort is now financially ready to purchase — and pre-construction’s installment deposit structure is particularly well-matched to their saving patterns.

The sub-$600,000 pre-construction market — Hamilton, Oshawa, Kitchener, Barrie, Brampton — is seeing the most first-time buyer activity in Q2 2026. Smaller footprints (550–750 sq ft condos) are in highest demand in this segment, as buyers prioritize location and monthly carrying cost over square footage.

The opportunity for first-time buyers entering the second half of 2026 is genuine: pricing is rational, builder incentives are real, and government programs are more generous than at any previous point. The buyers who wait for further price drops may find they’re waiting through a market that’s already bottomed.

Register — We’ll Contact You Within 1 Hour

Tell us your city and budget. Our team contacts you personally with the best pre-construction projects available right now — before they go public.

Or call us directly:

905-274-3000

Register for VIP Access

Free · No obligation · Reply within 1 hour

✓ Free · ✓ No obligation · ✓ 905-274-3000

Registered!

Our team will contact you within 1 hour with matching projects.

VIP Access August 10, 2026 · 6 min read

Platinum vs. Public Launch: Why VIP Access Timing Can Save You 3–8% on a Pre-Construction Purchase

Every pre-construction project sells in stages, and pricing moves at every one of them. Here’s exactly what platinum and VIP access actually mean — and why the gap between early and public pricing is bigger than most buyers realize.

Register for VIP Access →

Ask ten people what “VIP access” means for a pre-construction condo or townhome and you’ll get ten vague answers. It’s one of the most misunderstood parts of the pre-construction process — and understanding exactly how it works is the single biggest lever a buyer has to control their price.

How a Pre-Construction Launch Actually Unfolds

Builders don’t open every unit to the public on day one. Almost every project sells in stages:

  • First Access / Friends & Family: the earliest and smallest stage, typically limited to brokers with a direct platinum relationship to the builder and their registered clients
  • Platinum / VIP stage: a broader release, still invitation-only, opened to registered buyers through approved broker partners 48–72 hours before the public launch
  • Public launch: the project opens to anyone, typically once the best-positioned units and floor plans from the earlier stages have already sold

Why Builders Price It This Way

Builders need early sales momentum to secure construction financing and demonstrate market demand to their lenders. In exchange for helping generate that early momentum, they reward platinum and VIP buyers with pricing and incentives that are not available once the project is technically “sold out to the public” narrative kicks in. It’s a genuine exchange: the builder gets an early sales base to build on, and early buyers get priority pricing, first choice of floor plans and views, and incentive packages that are usually pulled back — or never offered at all — by public launch.

What the Price Gap Actually Looks Like

Across the projects our team has tracked launching in Ontario over the past two years, platinum and VIP pricing has typically landed 3–8% below the price the same floor plans and unit types are eventually listed at on public launch — and that gap widens further once a project sells through its early inventory and moves into higher price tiers as it approaches sold-out status. On a $650,000 unit, an 5% gap is $32,500 before incentives are even factored in.

It’s Not Just About Price — It’s About Selection

The other cost of waiting for public launch is invisible on a price sheet: selection. The best floor plans, the best views, and the lowest-floor or highest-floor units (depending on what a given buyer actually wants) sell first. By public launch, what remains is often the leftover inventory — units facing a parking structure, awkward layouts, or higher floors that carry a premium. VIP buyers aren’t just paying less; they’re choosing from the full menu.

Incentives Are the Other Half of the Math

Beyond base pricing, platinum-stage buyers typically get access to incentive packages that are far more generous than anything offered at public launch — capped development charges, extended deposit structures, free parking and locker upgrades, and décor credit packages. These are frequently withdrawn entirely once a project transitions to public sales, since the builder no longer needs the extra incentive to generate momentum.

How to Actually Get VIP Access

Platinum and VIP allocations are not available to the general public — they are extended through brokers with direct builder relationships, distributed to their registered client base. This is the entire reason our registration process exists: when you register with GoodwinHomes.ca, you’re added to our list for upcoming launches across the 30+ cities we work in, and our team reaches out personally — usually within an hour — as soon as a project matching your budget and city opens for platinum access, typically 48–72 hours before the public ever hears about it.

Register — We’ll Contact You Within 1 Hour

Tell us your city and budget. Our team contacts you personally with platinum access before projects go public — before they go public.

Or call us directly:

905-274-3000

Register for VIP Access

Free · No obligation · Reply within 1 hour

✓ Free · ✓ No obligation · ✓ 905-274-3000

Registered!

Our team will contact you within 1 hour with matching projects.